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Last updated: November 7, 2026

1. Who we are

SpikeTrendWatch (spiketrendwatch.com, “we”) is the controller of personal data collected through this site. Contact: contact@spiketrendwatch.com.

2. What we collect

  • Newsletter. If you subscribe to “Get the Global Pulse”, your email address, the date, the form you used and your approximate country.
  • Pro list. If you join the Pro Founding list, your email address.
  • Technical data. Our hosting provider, Cloudflare, processes IP address, browser and device information to deliver pages and protect the site from abuse.
  • Cookies and similar technologies set by us and by third parties, described below.

We do not ask for accounts, names, payment details or sensitive information.

3. Cookies, analytics and advertising

We use, and allow third parties to use, cookies, pixels, local storage and similar technologies for:

  • Strictly necessary purposes: security, load balancing and remembering your consent choices.
  • Analytics: Google Analytics 4 and Google Tag Manager measure visits, pages viewed, traffic sources and approximate location so we can understand and improve the site.
  • Programmatic advertising: third-party advertising vendors and their partners, including Google and other programmatic ad networks, use cookies to serve ads, limit how often you see them, measure their performance and, where permitted, show ads based on your prior visits to this and other websites.

Consent is managed by a Google-certified consent management platform. Visitors in the European Economic Area, the United Kingdom and Switzerland are asked for consent before any non-essential cookie is set, and analytics and advertising storage stay off until consent is given (Google Consent Mode). You can change or withdraw consent at any time through the “Cookie settings” link at the bottom of every page. You can also opt out of personalized advertising at Google Ads Settings, aboutads.info and youronlinechoices.eu. See how Google uses information from sites that use its services.

4. Embedded video

YouTube videos use YouTube's privacy-enhanced mode; Dailymotion videos open on Dailymotion. When you play or open a video, that platform's privacy policy applies.

5. Legal bases (EEA, UK, Switzerland)

Consent, for analytics and advertising cookies and the newsletter; our legitimate interests in running and securing the site, for technical data. You can withdraw consent at any time without affecting earlier processing.

6. Sharing

We share data only with service providers that help us run the site (hosting and security, analytics, consent management, email delivery) and, where you consent or do not opt out, with advertising partners as described in section 3. We do not sell personal information for money.

7. Your California privacy rights (CCPA/CPRA) and other U.S. state laws

Advertising and analytics cookies may count as “selling” or “sharing” personal information for cross-context behavioral advertising under California and other U.S. state laws. You have the right to opt out: use the Cookie settings link at the bottom of any page and turn off advertising and analytics, or email contact@spiketrendwatch.com with “Do Not Sell or Share”. If your browser sends a Global Privacy Control (GPC) signal, our consent platform treats it as an opt-out of sale and sharing. You also have the right to know what personal information we hold, to correct it, to delete it, and not to be discriminated against for exercising these rights. We do not use or disclose sensitive personal information.

8. Your rights (GDPR and UK GDPR)

You may ask to access, correct, delete, restrict or port your data, object to processing, and withdraw consent. You may also complain to your data protection authority. Email contact@spiketrendwatch.com; we reply within one month.

9. Retention

Newsletter and Pro-list emails are kept until you unsubscribe or ask us to delete them. Technical logs are kept by Cloudflare for short periods under its own policy. Cookie lifetimes are listed in the consent platform's cookie declaration.

10. International transfers

Our providers may process data in the United States and other countries. Where required, transfers rely on approved safeguards such as the EU Standard Contractual Clauses or the EU–U.S. Data Privacy Framework.

11. Children

The site is not directed to children under 16, and we do not knowingly collect their data.

12. Changes and contact

We will post any changes here with a new date. Questions or requests: contact@spiketrendwatch.com.